Flashback ... 1940's, 50's, 60's or somewhere back before the stork landed on Southern St, we used that big fat yellow book and let our fingers do the walking. What house didn't have 10 years worth of phone books in a cabinet somewhere (some still do I bet). It was an efficient (by location by business in alpha order) way to find businesses. Flash forward today to, two issues:
1. The internet and other business models inherently challenging the paper yellow pages. "Paperless society"? .. not exactly (every hear of Medicare), but we are getting there.
2. This is the interesting one, we are fastly become an "IP and information driven society" where things are not absolute (i.e. natural resources) and many not tangible. The US is mostly a services economy with product development driven by the human mind. It is easy to find 1-800-Flowers ... online that is, but what about new business models? Ones that require thought, networks, risk taking capital, market studies, university IP and all other things "non sidewalk".
How do we as a business and social society plug into a 21st century model of global connectivity and capital (minds and money) sharing?
Seems like something that would help that solution would be: unique, precious, valuable and belong in some sort of a vault.
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